Name: Martin Lötscher
Place of Birth: Berne, Switzerland
Year of Birth: 1976
Area of Work/Media: Publishing, Research, Education
Website: www.soda.ch
Martin Lötscher is a graphic designer and since 1996 editor of the magazine so Da. From 2000-2001 he was Art Director for the fashion magazine Citizen K (Paris) and member of the Art Directors’ Agency ADM Agency (Paris / New York). Since 2003 increased activity as a consultant and workshop organiser in education, design, art and culture. Since 2008 collaboration with the magazine Kilimanjaro (London) and since 2010 director of the think tank Kreativwirtschaft Schweiz. A central focus of his interest for many years has been the human processing of information in the context of its increasing digitisation in all
aspects of life. Inspired by the potential of Google and Wikipedia, he developed in the last five years an independent input-output system, which combines the benefits of the technological feasibility with his individual and intellectual background and abilities. With AI (Artificial Intelligence) based tools he developed a context-based knowledge and learning process, which has become the starting point and the central core of all major projects. In each project he creates a comprehensive, rhizomatous knowledge structure, which allows and cultivates, together with a broader and deeper insight into the material to be processed, a much larger solution finding process.
Education
1993–1994 Vorkurs Schule für Gestaltung Berne
1995–1999 Fachklasse Grafik, Schule für Gestaltung Berne
1996–1999 Gestalterische BMS, Schule für Gestaltung Berne
Graduation
1999 Graphic Artist, SFG Berne
1999 Eidgenössische Berufsmaturitätsschule Practical Experience
1996 Internship Office Destruct, Berne
1995-1999 Einzelfirma für Graphic Design
Work
since 1996 Editor soDA Magazin
2000-2001 Art-Director Citizen K, Paris
since 2002 Jury activities and moderation, as well as lectures about the publication soDA
varius costumers (Art-Direction/Creative Direction/Research): 55dsl,
Buchbinderei Burkhardt, Diesel, Fischer Papier, Freitag, Levi’s, Nike, Sonderegger AG, Sihl&Eika, Stadt Zürich/Standort-förderung/AR KiöR, Roth&Maerchy
Workshop, Lectures, Exhibitions
2005 3 weeks Workshop HGKZ about „Image“
2006 2 weeks Workshop HGKZ about „Redesign Teaching and Learning“
2007 ith/Gessneralle Workshop in the framework of the event „Wissen, von dem wir nichts wissen“
2007 Präsentation „Redesign Teaching and Learning“ in Nantes (F), internationalen Cumulus Konferenz
2008 Curator Cervelatica (Exhibition about contemporary Graphik from Zurich, Festival d’Affiche et grafisme de Chaumont)
2008 ADC Creative Workshop about „Recherche und Dadaismus“ in cooperation with Zentralbibliothek Zurich and the Cabaret Voltaire.
2008 Workshop Komplizenschaft für das ith (Institut für Theorie), Zürich
2009 Workshop ZHdK about „Zwischenfall“
2009 Workshop UBS Art’s Forum about „Bild“
2009 Curator and Workshop leader study week Hochschule für Technik Zurich about „Fotografie in der Architektur“
